Clases

Clase 25/1

“No hay que preocuparse.”

La primera cosa que hicimos fue hablar de la importancia de presentarse uno, y de la importancia del nombre de uno.

Una etiqueta, o una placa que muestra su nombre sirve una función muy importante. por eso, hay que llevar su etiqueta colocándolo donde todos la pueden ver. Punto Cultural: en México, la etiqueta se llama “gafete”.

Hablamos un poco del logotipo, pero al final no hicimos nada con el logotipo en la próxima clase, vamos a tener que tratar un poco de crear el logotipo.

También hablamos de la tarjeta de negocio, y también se llama una tarjeta de presentación.

es bastante difícil encontrar un enlace a un sitio no norteamericano de la tarjeta de presentación. Lo mejor es buscar usando google.es. He aquí un enlace para ver cómo se hace una tarjeta de presentación interesante y llamativa. La tarjeta combina un trabajo de mercadeo, en correspondencia, y de publicidad. hay muchos fuentes en el Internet que propone y contesta esa pregunta. de ahí, ninguno puede sacar mucho vocabulario se interese en la publicidad y el marketing.

Luego, en equipos vimos este documento:

Conceptos de negocios

Fuente: http://www.duoc.cl/emprendimiento/recursos-plan-1.php

1. ¿Cuál es la necesidad para iniciar este negocio?

2. ¿Quién es el consumidor?.

3. ¿Cuál es la necesidad que no está cubierto en el mercado?

4. Análisis de las necesidades (estudiantes y profesores del departamento de español).

5. ¿Cómo satisfecho de su producto las necesidades descritas anteriormente?

6. ¿Cuál es la descripción del producto y/o servicio?

7. Descripción del uso, proceso de producción, como se representa, como se embala, se empaqueta el producto.

8. ¿Cuáles son las diferencias entre nosotros y nuestros productos y los demás en el mercado?

9. ¿Quién es la competencia? ¿Qué tienen ellos que no tenemos nosotros?

10. ¿Cuál es nuestra ventaja competitiva, cuales son las características diferenciadoras de nuestro producto?

Gerente Del Projecto

Contador

Mercadeo- Marketing

Logística y Operaciones

Correspondencias

Publicidad

Después de la clase, tuve una reunión con profesor Flores. recibí una carta que coloqué en la sección de tareas.todavía es fácil colocar y escribir con un buen mes para mi, Iriarte como o dos horas o lo que parecía dos horas, tratando de arreglar y colocar a vueltas. Al final, elegimos las películas cabo, y arreglamos un pequeño desafío para ustedes. su grupo para tener la oportunidad de presentar una noticia publicitaria, hacer un una investigación del mercado, y ver la sala donde se presentará la película.

 

Por eso, voy a tener que cambiar un poco el plan de la semana que viene. Ustedes van a tener mucho más tiempo libre para poder trabajar en el desafío, siempre tratando de cumplir el plan de negocio que es parte del curso. Será muchísimo trabajo, pero vale la pena hacerlo.

23/1

“Ferretería de la clase”

LSV ganó el desafío. Recibirá un 100 como “quiz grade”, y los Mercantes Americanos van a comenzar con $20 demás en el primer desafío.

Nos dividimos en grupos.

Profesor Cipriani: “por favor traigan sus propias tazas a clase. Vamos a tener agua caliente, azúcar, té y café.”

Repasamos lo siguiente:

INTRODUCCIÓN A LA CLASE 

23/1

La “ferretería” de la clase.

clase el día miércoles

>

>

meta: los alumnos van a entender cómo va a ser este curso.
lectura:39-42 subrayando palabras desconocidas.
escritura:impresión de la primera reunión de su empresa.
diálogo:¿quién soy, cuáles son los resultados que quiero de este curso?
desafío:separar en grupos, nombrar las empresas.
meta:  usar las 35 palabras de vocabulario en la conversación,desarrollar el plan de negocio para el primer desafío cada persona tiene un papel en su equipo.Cada persona tiene un país para rebuscar.
lectura:entre los grupos, leer los planes de negocio.
escritura:corregir y desarrollar el plan de negocio de cada grupo.
diálogo:¿tengo toda la información cesárea para poder cumplirse el primer desafío?
desafío:como grupo,tener una copia borrador del plan de negocio.

TAREAS:

meta: aprender colocar en Sound Cloud y en Word Press sus impresiones.
lectura: repasar 39-42
página 48 paso 1, grabar las respuestas al Sound Cloud.
escritura: Colocar sus impresiones de la clase en Word Press, bajo el título “clase número uno”. algo cortito, un párrafo nada más.
diálogo: Pensar en un logotipo para su empresa,
desafío:Pensar en un logotipo para su empresa,


>una hora

MONMOUTH UNIVERSITY
DEPARTMENT OF FOREIGN LANGUAGE STUDIES
FS 313 –01 COMMERCIAL SPANISH
Spring 2013

Instructor: Frank Domenico Cipriani Office: Plangere FL
E-mail: fciprian@monmouth.edu Office Hours:
Class Schedule: Edison Science Bldg, Room 114 W, F 10-11:15
REQUIRED TEXTBOOK

Entre Socios: Español para el mundo profesional, by Carmen Carney and Carlos Coria-Sánchez, 2011.

REQUIRED INTERNET RESOURCES:
fs313.wordpress.com- you will have assignments to post to this site. Look for the assignment dates, and post your homework there. IN SPANISH!

soundcloud.com- please set up an account, and let me “follow” you. you will record assignments on Soundcloud, and link them on Word Press.

http://economia.terra.com.pe/juego/ Please set up an account. You will be playing the stock market game.

I recommend that you use Google docs and adjust your language settings to Spanish. Use any resources you would use to write in English in Spanish, including spell check, but use with caution. Know the difference between como and cómo. A word about Google translate: It’s not reliable. If you need to look words up, try elmundo.es first.

Also, I encourage you to get your hands on a copy of dragon speak software for Spanish. It’s not only a time saver, but it really helps you in learning to speak.

COURSE DESCRIPTION:
WHEN SPEAKING, TAKE RISKS. MAKE MISTAKES. DON’T PLAY IT SAFE. YOU WON’T BE PENALIZED FOR TESTING THE LIMITS OF YOUR LANGUAGE ABILITY. IN FACT, THAT’S WHAT LANGUAGE LEARNING IS ALL ABOUT.

This is the course: Designed to acquaint students with mercantile practice, documents, and terminology needed for the understanding of the business usages and entrepreneurship in Spanish speaking countries. Prerequisite: Spanish 202, five or more years of Spanish or Advanced Placement credits.

OBJECTIVE
The course is designed to give intermediate and advanced students a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice necessary to be successful in today’s Spanish speaking business world. The class participants will acquire key communicative and structural elements through commercial dialogs, advertisements, and role-plays, and team challenges.

THE COMMUNICATIVE CLASSROOM
In the communicative classroom, grammar explanation is kept to a minimum so that task-oriented and fully contextualized communicative activities can take place. To this end, it is extremely important that students take responsibility for their part of the learning process. Grammar is clearly explained in the textbook and students are expected to use a dictionary to look up unknown vocabulary. All homework must be complete, accurate and on time to receive full credit. Homework must be completed before each class. Class is conducted completely in Spanish.

EVALUATION

Attendance, Active Participation, 10%- attendance is important
Preparation for class 10%- attendance is important
Team Challenges (4) 10%-attendance is critical.
Homework 10%
Quizzes (4) 10%
Presentations (2) 10%
Individual Challenges(2) 10%
Job Interview+ vitae 10 %
Conversation Lab 10%

Final Exam 10%

***Midterm grades: reflect your grade at the time and are not an approximation of your final grade which depends on all your work until the end of the semester.

GRADING SCALE
A 95-100 A- 90-94
B+ 87-89 B 83-86 B- 80-82
C+ 77-79 C 73-76 C- 70-72
D+ 67-69 D 63-66 D- 60-62
F 0-59
REQUIREMENTS

1. Arrive on time and prepared for all class sessions, with all necessary class materials. Participate actively and consistently in class discussions and group work. Students are expected to speak in Spanish at all times, unless the professor indicates otherwise.Because this is a business class, the use of Usted is encouraged.

2. Complete a total of 4 quizzes. These quizzes will include 35 words of common vocabulary, and 35 words of vocabulary taken from your own individualized readings. You will write 35 test questions for yourself from this vocabulary, and I will choose 25 to put on your individualized test. I will provide the other 25 test questions from the common vocabulary and grammar. In addition, you will have a take-home part of the quiz, which is using your vocabulary in writing to express concepts that you have learned in class. This counts for fifty percent of the quiz grade.

4. Complete daily homework (reading, preparatory, written and online assignments) as assigned. All homework is due at the beginning of class, and late homework will not be accepted for any reason. If class is missed, homework is due upon the student’s return to class. If your group depends on the assignment, you may not make it up. You will be posting your writing to Word Press, and your oral assignments to Sound Cloud. With your permission, these assignments can become part of a larger dialog with other students and business people throughout the world, and qualify you as a “Business blogger”, a fact you can add to your resume.

5. Complete a job search, curriculum vitae, cover letter and business letter, both in English and Spanish, as part of an interview process.

6. Complete a final exam which is comprehensive, and includes vocabulary and a take-home section..

7. Conduct an oral presentation and participate in a board room meeting at least twice, representing your team. As a team, present a business plan, project plan and marketing plan. Presentation will be entirely in Spanish.

8. Attend and actively participate in the Conversation Lab Section for the course one hour per week according
to your section’s schedule. Students are allowed 1 absence from the lab during the semester for any reason, and any absence above 1 will result in a lowering of the grade for the conversation lab (2 absences – grade will be lowered to an 90%; 3 absences – 80%; 4 absences – 70%; 5 absences – 60%; 6 absences or more – failing
grade). 90% of the grade is dedicated to participation – students will receive a rubric that explains what is expected for lab participation, and the grading criteria.

9. Complete a final oral interview with the professor or guest professional, which will be conducted like a job interview, and might actually consist of a job interview. Exam will test oral proficiency and knowledge of cultural and commercial information.

10. Complete four team challenges, and (hopefully) turn an actual profit in each. Participate as a project manager, marketer, accountant, “legal”, R&D, or purchaser (not a complete list of possible jobs)

ATTENDANCE AND PARTICIPATION
More than three unjustified absences will result in a lowering of the student’s grade. Students must communicate with the professor when class is missed and the student is expected to make up all missed work and class notes, meeting with the professor outside of class if necessary. Excused absences will require official university or medical documentation (Dean, CSS, Academic Advisor, Doctor).

EXTRA CREDIT
Throughout the semester there will be opportunities to attain a maximum of TWO extra credit points.
You can earn an extra point onto your final grade by participating in the Spanish Club, the Latin American
Student Organization (LASO), attending and writing a one-page review of a university event from the
Global Understanding Convention, or attending and critiquing a film (written reaction paper) from the Foreign
Language Film Program. **All extra credit work must be completed BEFORE the last day of the course. EXTRA CREDIT WILL NOT BE GIVEN FOR FILMS VIEWED OUTSIDE OF THE DEPARTMENT’S FILM PROGRAM.
CLASSROOM ETIQUETTE

Students are expected to respect the university code of conduct in the classroom. Any student that disrupts class with his/her behavior will be required to leave the room. If disruptive behavior continues the student will be dropped from the class.

Students are expected to bring to class all books and other learning materials provided by the instructor.

Cell phones must be turned off and put away during class. NO texting is allowed during class time. This behavior is especially unprofessional for a business class, and such rudeness will be duly noted.
STATEMENT OF SPECIAL ACCOMMODATIONS
Students with disabilities who need special accommodations for this class are encouraged to meet with me or the appropriate disability service provider on campus as soon as possible.

CLASS INTEGRITY

Integrity and trust are key elements in commerce. They are essential ingredients in the proper management of a class like this. You will be representing your country in those assignments that reach into the real world. The way you conduct yourself reflects on your university, state and nation, way more than you might imagine. Dishonesty may compromise our ability to offer opportunities to future classes.

ACADEMIC HONESTY STATEMENT

Academic dishonesty subverts the University’s mission and undermines the student’s intellectual growth. Therefore, Monmouth University will not tolerate violations of the code of academic honesty. The penalties for such violations include suspension or dismissal and are elaborated in the Student Handbook.

LAST DAY TO WITHDRAW WITH A “W” GRADE: April 1,2013

Nos dividimos en grupos. Los trés grupos buscaron nombres para sus empresas.

El grupo verde eligió el nombre “Mercantes Americanos”. La palabra Mercante se usa como adjectivo en español (como marino mercante ) y se traduce como “merchant”, pero solaménte en el sentido de marino mercante, sin embargo para mí como marca suena bien, y es original.

Se observa que existe un grupo con tres hablantes nativos, otro grupo que tiene el único artista, y otro grupo que tiene una persona demás. Me parece que en el futuro, los grupos van a poder “vender” servicios, uno al otro. Así cada grupo tiene su ventaja competitiva.

Repasamos los sigientes dispositivos mnemotécnicos, Nuestra lista de las 35 palabras están aquí:

palabra

inglés o definición

dispositivo mnemotécnico

frase

concepto de negocio

visión, misión, filosofía, estrategia y objetivos generales

plan operacional

objetivos específicos, metas, actividades a realizar, estructura organizativa, recursos (técnicos, económicos, materiales y humanos), el tiempo de aplicación, la forma de supervisión, así como la evaluación de los resultados esperados para cada uno de ellos.

sumario ejecutivo

herramienta de márketing rápido para vender tu propuesta menos los aspectos técnicos y complejos.

activo

asset

active (little *ss)

My little donkey (ASSET) is very active (ACTIVO)

aportar

invest, contribute

I pour tar

I can’t  CONTRIBUTE money to you, so I POUR TAR into your wallet.

capacitación

training

Cops pass it as (they) yawn.

Weak. Can you come up with a better one?

The training to become a policeman? Cops pass it as (they) yawn.

directriz

guideline

Deer actress

The DEER ACTRESS who played bambi’s mother went on strike until new GUIDELINES were passed about cruelty to deer in animated films.

dueño

owner

Dwayne, yo

DWAYNE, YO, are you the owner?

destacar

to point out

the stuck car

Do I have to POINT OUT the quicksand? Just look for THE STUCK CAR.

empresa

company

Impress her

He started the COMPANY to IMPR ESS HER

empuje

drive (noun)

in poo he

He was unmotivated, but as soon as he discovered he was IN POO HE suddenly found the DRIVE to move forward.

estar regido por

to be governed by

regido=RAY’S “HE” TOE

Ray has a he-toe and a she-toe. RAY’s HE-TOE tells him what to do. (GOVERNS)

exigir

to demand

EX Is HERE

My EX Is HERE to DEMAND stuff.

ferretería

tools, hardware

furry terrier

I hammer in a nail. Instead of a hammer, i use my FURRY TERRIER

socio

partner

SUCIO

sólo tengo compañeros de negocio sucios

finalidad

objective

Finally Dad

FINALLY DAD accomplished his objective and had a real child. en en

franquicia

Franchise

Franky’s ear

I bought one of the McDonald’s in Franky’s ear.

ganancia

profit

GONE AND SEE-YA

All my profits ? THEY’RE GONE AND SEE YA

gerente, gerencia

manager

HAIRY AUNTIE

My Hairy auntie’s the manager.

gozar de

enjoy

ghosts are day

The only enjoyable GHOSTS ARE DAY ghosts

impulsar

propel

IN PULSE

I have a propellor IN my PULSE

integrante

inversionista

marca registrada

optar

organigrama

parecer

seem, appear

POROUS HAIR

It seems that his hair has holes in it… it’s porous hair!

poner en marcha

prestación

benefit, provision

pray station

the onry benefit of this job is I get to pray on the praystation! (the way they say “playstation” on the commercial.)

** mnemonic license

quebrar

bankrupt

K- bra

Nobody wears a K-cup, so the company that made the K-bra went bankrupt.

realizar

sede

headquarters

seedy

The headquarters of this company are really seedy.

Sociedad anónima

suministro

supply

sue ministers

To get the SUPPLies I need, I All I have to do is sue ministers

tecnología de punte

 cutting edge technology.

tercero

 third party

Después, vimos el video, “En Bancarrota”, un video cursi de los años 80, pero una canción buena.

He aquí un ejercicio que uds. pueden utilizar para poder aprender más:

https://fs313.wordpress.com/2013/01/08/en-bancarrota-braulio/.

Algunas preguntas:

Es útil tener una cuenta de gmail, a través de ella, mis estudiantes pueden corregir la gramatica del sílabo.

Los que no tienen libro pueden cumplir los deberes del libro para la semana que viene.

Una respuesta a Clases

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